Witch Craft Became A Multi-Billion Dollar Industry

Witch Craft Became A Multi-Billion Dollar Industry

Yoko Ono once observe that wizards are respect by people. A witch, my God, we must burn them. For centuries witches have been vilified for their dark power and influence. But could this fear have been a result of their commercial success? Since the 13th Century, witches have been successful business women in England, Scotland and Finland. Witchy toys, crystals and potion kit sales are booming today. Some global brands have even adopted the craft.

Healing Villagers, Helping Sailors Witch

In 800 A.D., sailors were influence by superstition and sought out sea witches to buy wind knots. These magical ropes had three knots. One knot thought to bring a breeze, two would give a stronger wind, and three would cause a gale.

Sailing sought alternative methods to control wind speed when women were murder during the witch hunts that erupted in the Early Modern period, 1450-1750. Villagers who couldn’t afford to pay for doctors were even more dependent on them.

Many witches were great healers, despite not being allow to practice medicine until the 13th century. There are many treatments they offer that can still be found in modern drugs. Willow bark is use to treat inflammation. Aspirin was create from a chemical in the willow tree. Garlic is use for cholesterol. Research on its effectiveness is still lacking. Although we don’t use it to fly, the plant henbane has hyoscine, which is used for motion sickness, and nightshade has atropine (a muscle relaxant).

Witches were able to make a living selling poisons and love potions in 17th-century France. Catherine Deshayes (also known as La Voisin), made a fortune selling potions for women to poison a partner or competitor. She even sold to Louis XIV’s mistress. She also offered abortions. Deshayes was executed at the stake on 1680.

Independent women were often treated with suspicion by witch hunters. Between 1620-1725 in New England 89% of witch hunters were wealthy. They had no male siblings or children.

Pagan Rituals And Social Media Witch

Deshayes was a Satanist. Because they didn’t believe in Christianity, the wind sellers were pagan. They were nevertheless the ones who helped to develop Wicca, a form of modern witchcraft, in the middle of the 20th century. Gerald Gardner, who is considered to be the founder of modern Wicca in 1954, published Witchcraft Today and established his first coven.

The Pew Research Center estimates that almost 1,000,000 Americans are Wiccans or Pagans by 2014. Spiritual paths are complete with accoutrements. Witchcraft, just like wind knots that sold to sailors in the 13th century, has an enduring revenue potential. Renate Daniel, a Newcastle-base business owner and witch, can often be seen working in a cemetery in Wollombi. She will lay flowers on gravestones, while also showing tourists ghost tours or helping with paranormal investigations.

Witches may combine spiritual practices with their witchcraft. Janine Donnellan, a Sydney witch, combines healing magic with Reiki to balance chakras. Businesses like Witchin’Wares and Fiona Horne, a musician, cater to the approximately 22,000 Australians who identify themselves as Wiccan or pagan.

Most practitioners of witchcraft don’t believe that witchcraft is all about money. Donnellan claims she has “a few people” in her freezer — which means she has used spells to keep away negative energy by putting someone‚Äôs name in a bag and filling it with water, then freezing it.

The American psychic services market, which includes mediums, palm readers and astrologists, is value at US$2.2 billion (A$3.2billion). Most of the industry’s growth has driven by small businesses.

The internet is full of smart witches. #witchtok has been view over 5.3 billion times on TikTok, while #witchesofinstagram has a total of 5.5 million posts. Etsy has over 400,000 products that tag witch, including candles, spell bottles and pentagram necklaces.

Corporate Witchcraft

This isn’t just for online influencers or cottage psychics. With mixed results, large corporations are exploring the mystical

The Kennard Novelty Company in 1891 patented the Ouija Board. This tool was use by spiritualists and witches to communicate with their spirits. The company grew quickly from a single factory in Baltimore to two factories in New York, one in Chicago, and one in London within a year. The patent was transfer to Parker Brothers in 1967. Annual sales reached 2,000,000, more than Monopoly.

Sephora’s Starter Witch kit costing US$42 was launch in 2018. It included sage, rose quartz and tarot cards. Sephora removed the product from the marketplace after witches across the globe decried the product as cultural appropriation.

Other corporations not discourage by this controversy. Airbnb offered holiday experiences that included fall equinox rituals last year. Urban Outfitters sells smudge sticks and tarot card crystals in its US stores, and witch hat incense holders at Australian outlets. Booktopia also sells tarot card.

The black hat is a globally recognize marketing iconography that witches can claim. Even though COVID has hampered Halloween’s popularity, Americans still expect to spend US$8 Billion on the holiday with pagan roots.

Modern witches can now prosper financially thanks to the commercialization of witchcraft without fear of being burn at stake, drowned, or tortured. There is no turning back now that you have come out of your broom closet.



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